Searcys
Searcys
- Retail
- Packaging
- Product development
Distilling heritage into a bold new spirit
Searcys, the UK’s original restaurants and events powerhouse since 1847, set out to shake up tradition, literally. In a bold leap from salt cellars to spirits, they partnered with Hawkridge Distillery to create a limited-edition gin that channels the elegance of Victorian-era botanicals with a modern twist.
Our disruptive
approach
This wasn’t just about launching a gin. It was about bottling legacy, luxury, and a little rebellion. We tapped into Searcys’ rich history, then rewrote it, pairing delicate botanical blends with a visual identity that reimagined their iconic salt jar stamp into a new symbol of premium spirit craftsmanship.
Progressive
by design
We drew inspiration from the lush beauty of Victorian gardens, then gave it edge. Vintage botanical illustrations were layered with contemporary branding to create packaging that looks as good as the gin tastes. Every detail told a story: refined, unexpected, and rooted in history, but designed for now.
