Pret

Pret at home

  • Retail
  • Activation
  • Digital

Pret. In your cupboard.

From high-street hero to pantry essential, Pret has long ruled the world of ‘grab and go’. But now? It’s grab and stay. With the launch of Pret at Home, we helped transform the iconic Pret experience into something consumers could take home, keep, and crave, all over again.

Our disruptive approach

Pret called on us to break them out of the high street and into retail shelves across multiple categories. Our answer? A bold, eye-catching campaign full of vibrant colour, playful tone, and unmistakable Pret positivity, reimagined to shine in every aisle.

Progressive thinking, Pret style

To make sure the Pret at Home range turned heads, we gave the brand’s classic identity a modern, unexpected twist, while staying true to its feel-good roots. Our comms popped up everywhere; in-store, proximity OOH, digital, retailer mags, and social, each one designed to stop shoppers in their tracks and say: “Wait, Pret’s in stores now?”