L'OR x Ferrari

L’OR x Ferrari

Brand
Retail
Activation
Digital
Internal

French luxury meets Italian excellence

Born in France in 1992, L’OR has evolved into JDE’s global premium coffee force – a €1B+ brand setting the pace in more than 50 markets. And in 2024, L’OR took passion to a new gear. A first-of-its-kind partnership with Ferrari Hypercar – two brands obsessed with precision, performance and the thrill of pushing limits, fuelled the creation of a bold new range.

Introducing L’OR Passione Rossa – a collection inspired by the pursuit of excellence.

Bringing Passione Rossa to life

As the lead global shopper agency, we took the creative platform from Design Bridge and turned it into a fully-loaded shopper activation engine. We built the global shopper toolkit that enabled JDE’s markets to bring this partnership to life across every touchpoint – from dynamic digital placements to high-impact in-store theatre.

By fusing L’OR’s world of sensory pleasure and Ferrari Hypercar’s world of speed, sound and adrenaline, we designed an exhilarating shopper experience – offering instant attention, irresistible visibility and unforgettable moments of encounter. We made the partnership feel alive – and we made shoppers feel it too.

Shopper journey

Stop

A bold flash of red and gold puts the single pack centre-stage – delivering instant impact, Italian intensity and unmistakable Ferrari energy.

Engage

The full Passione Rossa line-up draws shoppers in, showcasing depth, intensity and craft – inviting them to explore flavours inspired by true Italian passion.

Close

A rich, golden crema and premium capsule design seal the deal – serving an irresistible promise of intense Italian taste, ready to enjoy now.

Repeat

The perfect coffee gift meets Ferrari-powered excitement – reminding shoppers why they’ll return again and again for unforgettable taste.

In pole position

“We really enjoyed our race together as you are so committed for a great job. Many thanks and a big smile.”

“Looks amazing! Thanks a lot for all your help and guidance in creating this toolkit. We will share it with the local markets and can’t wait to see all the content online.”

L'OR Brand Team

Full throttle performance

The activation toolkit is recognised as a best-in-class example within JDE. With no time to test drive, it was a speedy and challenging process but with outputs that contributed to some seriously impressive results.